The music business has always had to constantly work around new
forms of media and technology to sustain itself. This has been very
evident in the past few decades, as the rise of piracy, iTunes and
streaming in rapid succession have completely upended the industry,
not only changing the kind of music that artists make , but how
consumers engage with it.
Artists and labels have been aware of how great a role the internet has
played in promotion for a while now. Internet dance challenges have
launched many songs to the top of the charts and added a lot of names
to the never-ending list of one-hit wonders.
You may pretend to dislike TikTok, but the app is probably on your
phone.Additionally, TikTok already had 500 million monthly users when
it merged with musical.ly, another popular app, successfully garnering
an even larger audience.
Filled with underaged girls dancing on different
trending-songs, TikTok is owned by a Chinese company called
ByteDance and was investigated because United States politicians
worried that user information could be shared with the Chinese
Communist Party. The United States Army was using TikTok for
recruitment purposes but decided to reevaluate their use when faced
with the possible security threat posed by the app.
TikTok can feel, to an American audience, a bit like a greatest hits
compilation, featuring only the most engaging elements and experiences
of its predecessors. This is true, to a point. But TikTok — known as
Douyin in China, where its parent company is based — must also be
understood as one of the most popular of many short-video-sharing
apps in that country.
TikTok is still undiscovered territory for anyone over the age of 25.
Extremely popular with Generation Z , TikTok is a glimpse into what it
means to be growing up in today’s hyper-connected world.
Why Do People Spend Hours on TikTok?
According to a recent survey, US. People spend more time in tik-tok
than in the Amazon Prime Video. According to the report, 8 out of every
10 minutes spent on TikTok came from China. India was the secondlargest user of the app while the U.S. was third. All in, some 68 billion
hours were spent in the TikTok app globally.
That being said, TikTok can breathe life into songs that are seen as
more than trends or fads.
by Denisa Stan
hARTS journalist (01/2020 – 05/2020)
hARTS magazine 